Te Storm Live Kickin’ Shad is a soft body, lipless bait that runs with an authentic shad action. This true-to-form lure has a lifelike segmented back, which inhibits identical...VIEW ITEM

The Storm® quest to provide anglers with every option under the soft bait sky, the addition of four new Pro Curl Tail sizes should be no surprise. Built around the Bait-N-Switch...VIEW ITEM

After an incredible first year on the market, the Pro Paddle Tail has delivered for anglers worldwide. Providing anglers with more options, this lure is now available in four new...VIEW ITEM

For lures, sometimes less is more. This is the case for the new, smaller sized Storm WildEye Live Mullet. A smaller presentation of this inshore favorite, the 4 inch is a perfect...VIEW ITEM

Step aside small fries, big lure coming through in the form of Storm’s® new ThunderBeast. Big lures catch big fish. Anglers will need to wear a back brace and dig their feet in;...VIEW ITEM

 The Black Dog Bait Company Shellcracker produces a distinct swaying action and is available in floating and sinking models. blackdogbaits.com ...VIEW ITEM